Stay connected with the latest trends and announcements from twentytwo & brand.

The buyers and financiers across the table from RNG developers are sophisticated. They're tracking policy shifts, reading the same trade press, and asking pointed questions. The developers who stand out and earn their trust will demonstrate a willingness to engage in complexity, understand policy, and tell a better story. Knowing the Room & Acknowledging Policy Realities The renewable natural gas (RNG) market is moving through a complex industry moment. Federal methane enfor

The AI and energy storage opportunity is real, and so is the competition. As energy storage companies race to serve the same data center buyers, the challenge has shifted from getting in the room to being the company the buyer actually remembers. Background: The demand is as significant as it appears U.S. data center electricity consumption is growing at around 15% per year — more than four times faster than every other sector combined — and is expected to reach 134 gigawatts

Strategic public relations is the (clean) fuel behind some of the renewable energy industry’s biggest success stories. As an agency that helps cleantech, renewable energy, and climate tech brands earn credibility, shape narratives, and lead conversations that move markets forward, we see the before-and-after impact of cleantech PR services on our clients’ brands and businesses. As ongoing partners, we both guide and witness the growth of mission-driven cleantech firms as they

As an award-winning renewables PR agency that partners with cleantech companies to tell compelling stories, secure meaningful media coverage, and build reputations that accelerate growth and trust, we know firsthand the pressures that clean energy and climate leaders face. Our PR strategies do more than just gain visibility; they de-risk leadership in solar, wind, BESS, IPPs, utilities, and infrastructure providers, and other key areas of the clean energy transition. A Re

Clean energy is at an inflection point, and the right public positioning can open more doors to opportunities ahead. To drive strategic growth, twentytwo & brand helps renewable energy companies earn meaningful media coverage, shape industry narratives, and build credibility in fast-moving, high-stakes energy markets. If you’re a renewables or clean energy leader looking to grow your company and boost success, renewables public relations (PR) can smooth the path to your goal

While politics change, cleantech brands have an opportunity to stay authentic, rising above politics to champion their mission: sustainability, cost competitiveness, and grid reliability. After years of record-breaking growth, the renewable energy industry is facing significant challenges, but the business case for cleantech is stronger than ever. The recent budget reconciliation bill reversed significant strides in climate protections and created new hurdles for today’s muc

Cleantech developers are fantastic at focusing on crucial data, features, and milestones – but often, storytelling can become an afterthought. With so many complex projects to manage, it’s easy to think: “Why spend time and resources crafting narratives when our technology speaks for itself?” Here’s why: ultimately, it’s humans who will decide whether to adopt your solution or not. And we evolved to respond to stories. No matter how groundbreaking your innovations and achieve

Table of Contents Introduction Why a Marketing Plan is Essential for Cleantech Companies Step 1: Define Your Marketing Objectives Step 2: Identify Your Target Audience Step 3: Conduct a Competitive Analysis Step 4: Develop Key Messages and Unique Value Proposition (UVP) When Imperial Star Solar entered the North American market as a largely unknown player, a sharpened UVP and fresh messaging platform were the foundation of their U.S. launch. See how the full marketing plan ca

Table of Contents Why Digital Marketing Software Matters Top Digital Marketing Software for Cleantech Companies HubSpot: Your All-in-One Marketing Solution Google Analytics: The Foundation of Data-Driven Marketing SEMrush: Mastering SEO and Competitive Analysis Mailchimp: Personalized Email Marketing at Scale Hootsuite: Streamlining Social Media Management Conclusion In the competitive cleantech industry, leveraging the right digital marketing software can significantly enhan

Building brand value and loyalty in the growing renewable energy industry How do you differentiate your brand in a crowded market? As a full-service renewable energy marketing agency focused 100% on the renewable energy industry, we often get asked this question Our clients might sit within the same industry sector; they may be partners or potential competitors. Our ability to navigate this terrain sets us apart, and our answer is always the same. No two companies are alike,

Introduction to Cleantech Marketing The cleantech industry is at the forefront of the global push toward sustainability, driving innovative solutions across energy, transportation, waste management, and more. However, success in this dynamic sector requires more than groundbreaking technology. Effective marketing is crucial for cleantech companies to communicate their value proposition, differentiate themselves from competitors, and engage with key stakeholders. Why Digital M

Today’s environment demands that you have a digital presence. Whether you like it or not, prospects and clients expect you to constantly engage with them in both an active and passive way. It used to be that having a well-designed website was enough. Now, it’s hard to know where to begin with the myriad of options across social media platforms - Facebook, Instagram, TikTok, X, and LinkedIn. Learning from experience and managing the social presence of dozens of clients, here a

Table of Contents Introduction Understanding SEO for Solar Companies The Complexity of SEO Keyword Research On-Page SEO Technical SEO Content Creation Link Building Local SEO vs. National SEO The Long-Term Benefits of SEO DIY SEO vs. Hiring a Professional Service Looking for SEO Help? Conclusion Introduction In today's digital age, having a strong online presence is crucial for any business, including solar companies. Search Engine Optimization (SEO) plays a vital role in en

Author: Leslie Petry Having spent the majority of my career in marketing, I've encountered diverse challenges, from nurturing Seed to Series C startups to driving growth in billion-dollar company divisions. Despite these varied landscapes, the core marketing questions persist: How do we pinpoint our audience, convey our unique values, and inspire action? These fundamental questions transcend industry nuances, whether you’re promoting hardware, software, or services. Returning

Renewable energy technologies provide a highly resilient solution to our climate problems since they are sustainable, won’t run out, and have minimal to no carbon footprint. Yet, we have struggled over the years to implement them in ways that make them a better investment than the status quo (being fossil fuels). 2023 and 2024 have been driving towards an inflection point. Costs have declined enough broadly that everyday consumers are now actively searching for ways they can

By: Nathan Rosenstein, Founder & CEO of twentytwo & brand. What is resilient renewable energy and why should I care? Energy resilience is about ensuring a business has a reliable, regular supply of energy and contingency measures in place in the event of a power failure. Power surges, weather, natural disasters, and climate change have all contributed to an unstable energy system, especially in the United States (US). Haven’t we all heard – July 2023 was the globe's warmest m