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Looking at industry storytelling gaps and the opportunities for new voices

We launched The Good Energy Audit to give emerging and growth-stage companies a clear view of:

  • What topics dominate their industry narrative

  • How leading companies are positioning themselves

  • Where there’s whitespace to lead and standout

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Some companies shape climate and energy conversations. Others feel like they’re shouting into the void.

Each month, our sector experts hone in on one industry, giving marketing leaders actionable insights to get their story noticed. 

The Good Energy Audit

Recent Audits

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Industrial Water Brand Positioning: Today & What's Next

The industrial water sector conversation is heavily focused on PFAS, data center water demand, and water reuse. Meanwhile, many water-intensive industries and customer transformation stories remain underrepresented.

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