What to Look for in Renewables Public Relations for Clean Energy and Power Market Leaders

Clean energy is at an inflection point, and the right public positioning can open more doors to opportunities ahead. To drive strategic growth, twentytwo & brand helps renewable energy companies earn meaningful media coverage, shape industry narratives, and build credibility in fast-moving, high-stakes energy markets. 

If you’re a renewables or clean energy leader looking to grow your company and boost success, renewables public relations (PR) can smooth the path to your goals. What's more, a reliable partner can take PR and marketing off your plate, so you have the time, energy (pun intended), and focus to devote to your business. Here are tips on what to look for in a renewables public relations agency. 

What Renewables Public Relations Really Means

Simply put, renewables public relations  shines a well-deserved spotlight on the industry as a whole and your company specifically. It attracts the customers, partners, and talent you want to reach, and sets you up to achieve revenue and growth goals. On the other hand, companies that forego renewable energy public relations run the risk of losing visibility and control of how their brand stories are communicated to the public. 

Because renewables and clean energy markets are unique and complex, it’s important to work with renewables PR agency partners that specialize in clean energy and have deep expertise in the renewables sector. When PR is tailored specifically to renewable energy markets and is grounded in policy, technology, and economics, you benefit from innovative narratives backed by credibility and proof. A careful blend of engaging, industry-specific storytelling with technical and data-driven proof points creates long-term industry authority, rather than one-off coverage that doesn’t last.

How Renewables Public Relations Services Boost Your Company’s Image

When evaluating a renewables PR agency, look for a full range of PR and marketing services and a staff that has industry knowledge and experience. An agency specializing in renewables and clean energy PR should offer: 

Media Relations for Renewable Energy

Media relations is more than article placement. It builds trust, drives third-party validation through earned media, and keeps your company top of mind with the right audiences. Look for: 

• Contacts at and outreach to energy, climate, business, and trade media for consistent exposure

• Press releases, pitching, and interview coordination capabilities to drive coverage and garner attention

• Proactive reputation management, not just reactive PR 

Industry and Marketing Positioning 

Brand strategy and industry positioning go hand in hand with media relations. The stronger and more differentiated your brand, the bigger the impact it can make in the media. A renewables PR agency should provide: 

• Company positioning that drives sector leadership

• Market and narrative development so your story, services, and value are clear and compelling

• Differentiation in crowded markets so you stand out from the competition

Executive PR and Thought Leadership 

In growing renewables companies, the leaders are often a key part of the brand. Founders and leaders with established authority in the industry are more attractive to investors and customers. Ask a potential PR agency about: 

• Founder and executive thought leadership for visibility and authority

• Bylines and speaking opportunities with high-potential audiences 

• Strategic communications for credibility with investors and influence with policy makers 

Project, Growth, and Milestone Announcements 

Company milestones are prime opportunities for positive press. A renewables PR agency partner should provide: 

• PR and marketing to leverage project news, product launches, and company expansion updates

• Crafted communications to facilitate and promote mergers and acquisitions 

• Growth announcements to foster smooth entry into new markets and geographies 

What to Look for in a Renewables PR Agency Team

When assessing a team, consider: 

• What is the team’s level of specialization in renewable energy? 

• Who do you work with on a regular basis (i.e., does the leadership team disappear once a contract is signed or stay closely involved throughout the engagement)?

• Does the team have an understanding of key players in clean energy media? 

• Do they have a hands-on, integrated partnership model, or a transactional, “churn” approach? 

• Does the team work to hit metrics for metrics’ sake, or do they also focus on outcomes and influence? 

How twentytwo & brand Supports Companies Across Renewables Sectors 

As a leading agency in renewables PR, we have partnered with 100+ clients in the clean energy space to elevate their brands, boost growth and revenue, and drive their desired outcomes. We understand the technical aspects, industry nuances, and sector differentiators in renewables so we can jump right into grow your business, without the industry education and handholding a general agency would require. Our clients include: 

• Solar and wind energy companies 

• Energy storage and battery providers (BESS) 

• Hydrogen and emerging technology companies 

• IPPs, utilities, and infrastructure providers 

• Developers operating in utility-scale, distributed generation (DG), and commercial and industrial (C&I), as well as residential solar providers 

Our team is a carefully vetted and selected group of people who are passionate about renewables, have impressive track records in the industry, and are top of their fields in their PR function (design, PR, social media, content creation, and so on). Our senior leaders work closely with each client and stay connected throughout an engagement (for years on end!) 

Shape Your Renewable Energy Narrative and Position Your Company for Growth 

If you’re ready to boost your company’s visibility and continue building a renewable energy future, reach out to speak to one of our senior PR partners in renewables.