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Brand Strategy Transcends Boundaries

Whether you are looking to launch a new brand from scratch or undertake a rebrand, we embark on a journey to uncover the intricacies of your business. From mission and vision statements to brand values, we partner with you to create a brand that connects with your audience.

Through meticulous competitive analysis, we unearth the essence of what makes you unique. Our commitment extends to crafting a voice that resonates, setting you apart in a crowded marketplace. This commitment and comprehensive approach includes:

Brand Positioning

Our forte lies in positioning your brand at the pinnacle of distinction, ensuring it rises above the crowd.

Competitive Analysis

We dive deep into the competitive landscape, dissecting each element to understand where you shine

Message Development

Crafting compelling messages is our art. We create the words, taglines, slogans that bring meaning and dimension to your brand

Persona Creation

Every brand has a personality; we sculpt yours to be memorable and relatable

Customer Journey Mapping

Let us help you map content, your messaging, and calls to action to ensure every touchpoint leads toward action

Messaging Architecture

We create everything from taglines and high-level messaging to audience and product-specific key messages, brand pillars, and value propositions. Through this iterative process, we are squarely focused on elevating you, your brand, and the difference you make in the Climate Tech, cleantech, or renewable energy industry.
Primary Brand Messaging
Audience-Specific Messaging
Product Messaging
Brand Value Propositions
About Us Narratives 

Our Process


Engage in a robust process to develop your brand positioning, whether creating from scratch or enhancing what exists today
Onboarding and kickoff
Leadership and subject matter expert interview sessions
Existing messaging framework & company content intake for review
Company goals & objectives review
Industry competitor review
Marketing and industry positioning review
Audience persona & target audience development

Join us in the pursuit of brand excellence, where strategy meets creativity and messages resonate with authenticity. 

Brand Strategy & Messaging for Cleantech Brands

Creating Messages that Resonate with Authenticity.

Ready to get started?

Get in contact with the team at twentytwo & brand today.

We’ve done everything from branding to strategic communications programs for several leading brands in Renewable Energy.

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