What is a cleantech PR agency?

A cleantech PR agency is a specialized public relations and communications firm that helps climate tech and clean economy companies increase visibility, build industry credibility, and strengthen their positioning through media relations, thought leadership, content strategy, and strategic communications.

What does a cleantech PR firm actually do?

A cleantech PR firm manages media outreach, develops messaging strategies, creates thought leadership content, secures speaking and award opportunities, and helps climate tech companies communicate complex innovations in a way that resonates with investors, customers, partners, and industry media.

How is cleantech PR different from general tech PR?

Cleantech PR requires a deeper understanding of climate technology, energy systems, policy, sustainability trends, and technical innovation. Unlike general tech PR, it focuses on translating complex industry topics into credible stories that connect with specialized media, stakeholders, and decision-makers across the clean economy.

When should a cleantech company hire a PR agency?

Many cleantech companies hire a PR agency when preparing for a product launch, entering a new market, raising funding, attending major industry events, or looking to establish stronger credibility and awareness within competitive climate tech sectors.

How long does it take to see results from cleantech PR?

Some results, such as media placements or thought leadership opportunities, can happen within the first few months. However, long-term cleantech PR success is typically built through consistent communications, ongoing media engagement, and sustained industry visibility over time.

How much does a cleantech PR agency cost?

The cost of a cleantech PR agency depends on the level of support, campaign scope, media strategy, content development, and overall communications goals. Most agencies provide customized programs based on the company's stage, objectives, and target audience.

What media outlets do cleantech PR agencies work with?

Cleantech PR agencies work with trade publications, business media, energy and sustainability journalists, podcasts, newsletters, and industry analysts covering sectors such as solar, energy storage, EVs, hydrogen, carbon capture, industrial decarbonization, and climate software.

How do you measure cleantech PR success?

Cleantech PR success is measured through metrics such as earned media coverage, share of voice, thought leadership placements, branded search growth, website traffic, engagement from target audiences, and the overall increase in brand credibility and industry visibility.

Cleantech PR for Energy & Decarbonization Leaders

Trusted by 125+ clean energy leaders to amplify their story, build credibility, and capture attention

Brand Strategy & Messaging

PR & Communications

Social Media Management

Branding & Creative

Web Design & Development

Advertising & Lead Generation

We're the trusted storytellers that cleantech and energy leaders turn to for real visibility.

About Our Cleantech PR services

Strategic

Planning

Mapping the journalists, influencers, and channels to reach your audience, and creating narrative pillars that earn their coverage.

High-Quality Content

Creating and optimizing content for both traditional media and AI-generated answers to keep you visible as buyer search and discovery patterns change.

Executive Positioning

Positioning executives as thought leaders through editorial bylines, speaking opportunities, and social content that elevate their personal brands.

Events

Strategy

Mapping high value events and ensuring you make the most of the show through on-site media interviews, speaking opportunities, and engaging event collateral.

Award

Programming

Earning third party credibility through strategic industry awards programs across product innovation, leadership, and impact.

Media

Relations

Leverage our vast network of media and analyst relationships built over decades to increase reach and earned media placements, strategically pitch your stories, and communicate your core value propositions for maximum impact.

Our team is led by energy PR veterans — including former journalists — who know how to turn a pitch into a headline. We know which outlets and reporters actually move the needle for cleantech brands, we show up at the industry events where stories take shape, and our network opens doors to press, partners, and potential customers.
We also know how to turn press coverage into the signals AI search engines look for, compounding your brand's amplification over time.

Our Process

Discovery

Engage in our deep process to develop your overarching
PR and Communications strategy and build the brand
awareness that sets you apart from your competition.
Whether you’re in solar, wind, EV, energy storage, or
another renewable energy sector, our team brings industry
expertise to help you shine.

Onboarding and kickoff

Leadership and subject matter expert interview sessions

Existing messaging framework & company content intake for review

Company goals & objectives review

Develop communication objectives

The Amplify method.

Our three-part approach is built around how buyers actually discover and evaluate cleantech brands. We capture attention early, extend visibility where and when it counts, and compound both into lasting authority.

Phase 01

Solar & PV

Utility-scale, C&I, and project developers — modules, inverters, trackers, EPCs, O&M.

Wind

Onshore and offshore wind
developers, OEMs, service providers, and component innovators.

Energy Storage

Lithium-ion, flow batteries, long-
duration storage, BESS developers,
software platforms.

Sustainable Transportation

OEMs, charging infrastructure, fleet electrification, autonomous &
sustainable transport.

Sustainable Fuels

Renewable natural gas (RNG), biogas, sustainable aviation fuel (SAF), hydrogen, e-fuels.

Carbon Capture

DAC, point-source CCS, carbon credits, MRV platforms, nature-based solutions.

Grid Software

DERMS, virtual power plants, grid-
edge software, transmission,
demand response.

AgTech & Food

Precision ag, regenerative farming,
alternative proteins, methane
reduction, soil carbon.

Sustainable Materials

Circular economy, bioplastics, low-
carbon cement & steel, recycling
tech.

Water Tech

Treatment, desalination, leak
detection, PFAS remediation, water-energy nexus.

Climate Software

ESG & carbon accounting, climate
fintech, supply-chain emissions,
climate analytics.

Industrial Decarb

Heat electrification, hard-to-abate
sectors, industrial efficiency,
geothermal.

Cleantech is not a single vertical. We work with founders and CMOs across every part of the clean-economy stack, from molecule-level innovation to grid-scale infrastructure to climate software platforms.

Cleantech Sectors Served

Across the clean economy.

Why cleantech leaders choose specialists

Twentytwo & brand created a platform for our company’s growth. With their industry acumen, creative marketing approach, and expert marketing, PR, and communications strategies, they’ve worked with us in lockstep to scale esVolta to the leadership position it holds today. They do more than just produce marketing, they act as stewards of our brand and partners in our success.

— Randolph Mann, Founder and CEO, esVolta