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How a Renewable Energy PR Company De-Risks Clean Energy and Climate Leadership

  • twentytwo & brand
  • 7 days ago
  • 4 min read


As an award-winning renewables PR agency that partners with cleantech companies to tell compelling stories, secure meaningful media coverage, and build reputations that accelerate growth and trust, we know firsthand the pressures that clean energy and climate leaders face. 

 

Our PR strategies do more than just gain visibility; they de-risk leadership in solar, wind, BESS, IPPs, utilities, and infrastructure providers, and other key areas of the clean energy transition. 


A Renewable Energy Company – Not a General PR Firm 

From supply chain issues to extreme weather to clean energy policy reversals: renewables leaders are continually navigating myriad external forces that impact brand reputations and the bottom line. We work in lockstep with our clients, partnering with them through all of the cleantech ups and downs. Our focused expertise allows us to identify, prevent, and mitigate specific industry risks.  

 

Since twentytwo & brand specializes exclusively in renewables and clean energy, we don’t waste climate leaders’ time with learning curves. Our senior-led team operates without handholding and has: 


  • Deep experience in regulated energy markets

  • Understanding of utilities, developers, EPCs, IPPs

  • Fluency in policy, permitting, infrastructure, and finance narratives

  • Awareness of long sales cycles and stakeholder-heavy environments



Renewable Energy PR for High-Stakes Moments 

As clean energy leaders face high-stakes moments, we come prepared with high-stakes clean energy PR. Before, during, and after key milestones, we utilize PR, brand strategy, and consistent communications to leverage and maximize the value of these turning points


Project and Market Announcements


Your successes beget more success. Highlighting and promoting your achievements through renewables PR not only draws positive attention to your firm, but it helps strengthen the perception of the industry as a whole. We use PR to celebrate your: 

  • Utility-scale project launches

  • Commercial and industrial deployments

  • Regional expansion announcements


Investor, Funding, and Growth Communications: Clear and compelling messaging and a solid, PR-managed reputation directly contribute to successful growth drivers. When investors and strategic partners clearly understand the unique selling points of your business, they’re more likely to invest and partner. We support:


  • Capital raises

  • Strategic partnerships

  • M&A and acquisition messaging


Reputation and Trust Building


Reputation and trust building are insurance policies for your business. The stronger your reputation and the deeper public trust, the easier it is to weather industry pressures and the fewer risks you face as a climate leader. We proactively manage and build trust through: 


  • Long-term media presence

  • Executive credibility

  • Consistent, defensible brand narratives


Industry & Policy Communications: As a renewables PR agency, we are advocates for the clean energy industry as a whole and seek ways to reduce industry risks across the board. We support industry and policy communications that span wind energy, the solar value chain, energy transition firms, and renewables adjacent stakeholders. We bring in our cleantech PR experience to influence: 


  • Energy policy alignment

  • Regulatory narratives

  • Industry positioning during market shifts


Cleantech and Climate Leadership - Who We Work With 

Cleantech, renewables, clean energy – we partner with purpose-driven founders and leadership teams across the spectrum of the energy transition. Our client roster includes solar and wind developers, energy storage companies, independent power producers, utilities and infrastructure leaders, and commercial and industrial brands. We also support companies that add value to clean energy and renewables firms, from climate finance to sensor manufacturing to industrial recycling. 


Why Renewable Energy Companies Choose twentytwo & brand


Twentytwo & brand was founded to boost the clean energy transition. We’re passionate about our clients’ missions and driven by belief in the future of renewables. 

 

  • Committed Partners: We operate with a true partnership model, becoming seamless extensions of our clients’ teams. Our clients may have been originally searching for a “solar PR agency” or a “wind energy PR and communications firm,” but what they find is a committed renewables PR agency partner who is invested in their ongoing success. 


  • Senior-led Teams: Unique to twentytwo & brand, our approach ensures there is senior-level PR leadership on every account. We’ve had clients come to us feeling burned from bait & switch tactics, such as senior-only sales meetings that become junior-only execution models. We make sure our clients have senior involvement and a consistent team throughout their engagement. 


  • Focus on Long-term Authority: We’re here to help you build long-term authority, not chase “viral” or short-term buzz that dissipates quickly. Through our deep renewable energy media relationships, we ensure that you’re a central part of the renewables and clean energy conversation and become known as the voice of authority in your sector and market. 



PR That Supports Growth, Investment, and Market Confidence

While visibility and coverage are important facets of renewables PR, we view it as more than that. When managed strategically and consistently, PR becomes a flywheel that yields ongoing benefits. 


Renewables and clean energy PR: 


  • Acts as a growth enabler, attracting people to your company and smoothing the path between each important milestone. 

  • Mitigates risk by strengthening your reputation, enhancing the halo effect of the renewables industry, and cementing your leadership position in the market. 

  • Works as a form of trust infrastructure. Just like solid infrastructure and an impeccable foundation will yield better production from solar, wind, or other forms of clean energy, a solid PR infrastructure yields higher trust in your company’s offers and in the promise of the industry. 

 

If you’re operating in competitive, regulated, and fast-moving energy markets, PR is an invaluable asset. Contact us to learn more about working with our expert renewables PR team.  


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