Strategic Public Relations that Powers the Clean Energy Transition
- Feb 2
- 4 min read
Strategic public relations is the (clean) fuel behind some of the renewable energy industry’s biggest success stories. As an agency that helps cleantech, renewable energy, and climate tech brands earn credibility, shape narratives, and lead conversations that move markets forward, we see the before-and-after impact of cleantech PR services on our clients’ brands and businesses. As ongoing partners, we both guide and witness the growth of mission-driven cleantech firms as they power the clean energy transition.
Cleantech companies benefit from renewable energy PR agency partnerships in two key ways. First, since the cleantech industry is still relatively new compared to other forms of energy, it’s critical to have control over the industry narrative. Raising awareness, educating stakeholders and the general public, and preventing misinformation about clean energy are all benefits that come from a cleantech public relations agency’s partnership.
Second, strategic public relations in the cleantech industry can boost a clean energy company’s ability to reach its goals. By proactively shaping and protecting a brand’s story and procuring coverage that elevates awareness and interest, cleantech firms can more easily magnetize the opportunities, investors, and customers that drive revenue and growth goals forward.
Your Specialized Cleantech PR Partner
While the benefits of strategic public relations for cleantech, climate tech, and renewables companies are clear, it takes a partner with expertise in the industry to produce these benefits.
Twentytwo & brand is a communications and PR agency built specifically for cleantech and renewable energy companies. We work seamlessly with our clients by acting as an extension of internal marketing and leadership teams. With a deep understanding of regulatory, technical, and market dynamics, and experience across the full energy value chain, we’ve partnered with 100+ brands that are changing the way we power our world.
Elevating Your Brand: Cleantech PR Services That Drive Visibility and Trust
How does this journey begin and then unfold? When we start working with a new cleantech or renewable energy client, we bring them through our proprietary discovery process so we efficiently and effectively gain a deep understanding of what makes their business strong and their brand unique. We then outline ways to leverage those strengths through strategic public relations strategies and tactics, in line with company goals. Here’s a peek at some of the cleantech PR services we use to drive visibility, increase trust, and deliver results for our clients.
Strategic PR Planning & Messaging
As a cleantech and renewable energy PR agency, we have contacts and connections across the media landscape, but that’s not where we start. We ensure our clients have a solid brand foundation with customized and clear messaging and unique differentiators. We conduct a competitive and media landscape analysis to identify best-fit opportunities and gaps in the market. We develop narratives aligned to market positioning and create executive company-level messaging frameworks.
Without these steps, coverage and exposure can magnify confusing messaging or unclear product/service features. Since we’re both a renewables PR firm and communications agency, we ensure your brand has clarity to amplify the benefits you get through cleantech PR services.
Media Relations & Earned Coverage
When your messaging and unique selling points are clear and defined, we leverage our relationships with leading cleantech, energy, business, and sustainability outlets to make sure your business is on their radar. We strategically obtain earned media coverage through press outreach, pitching, and interview placement, so you stay in front of the right stakeholder audiences. Your successful project completions, product launches, funding announcements, M&A activity, and milestones are all PR-worthy events that we celebrate and communicate across a range of media and marketing channels.
Thought Leadership & Executive Visibility
The people behind climate tech and renewable energy businesses are vital parts of brand building and cleantech public relations. We highlight your leaders and teams through cleantech founder and executive positioning; employee bylines, contributed articles, and expert commentary; and speaking opportunities. We also have robust awards and industry event capabilities, so you and your teams get industry recognition and accolades.
Why Brands Choose Our Cleantech PR Agency
Beyond the wide range of services we offer, brands choose our cleantech PR agency for our people, processes, and proven results.
Senior-level PR experts: We employ experienced staff who are involved throughout the entirety of your engagement (no bait & switch handoffs)
Industry expertise: Our cleantech PR agency is 100% renewable energy and climate tech focused
Deep media connections: We cultivate and maintain media relationships across cleantech and energy sectors
Nimble and high-touch service: We have a hands-on, agile, and fully integrated approach
Proven results: We’ve driven results for startups and established brands alike
Proven Experience Across the Cleantech Landscape
While we have a deep specialization in cleantech, we have broad experience across the full clean energy value chain and its sub-sectors, including:
Solar and wind energy companies
Energy storage and battery providers (BESS)
Electrical vehicle and charging infrastructure
Climate software and energy SaaS
Hydrogen and emerging technology companies
IPPs, utilities, and infrastructure providers
Developers operating in utility-scale, distributed generation (DG), and commercial and industrial (C&I), as well as residential solar providers
More than a PR Firm - An Extension of Your Team
If you’re a cleantech founder, leader, or employee, we fully recognize how busy you are. We deeply integrate into our clients’ teams to keep the partnership streamlined and efficient, and you can count on our attention, active listening, and adaptability. We’re known for creating custom PR programs aligned to business goals and our long-term partnership mindset. This long-term approach means we have clients on our roster who have been with us for years. Even as we grow and welcome new clients, we ensure that our existing clients continue to receive the same high level of service and support, and we remain fully committed partners in their success.
