Sustainability PR Pro Tips from a Sustainable Marketing Agency for Purpose-Driven Brands

Feb 5
4 min read

“Doing well by doing good” is not just a saying; it’s a measurable reality. We help sustainability-led brands grow with intention by combining smart strategy, compelling storytelling, and ethical marketing practices - turning purpose into performance.

What a Sustainable Marketing Agency Should Actually Do

Marketing sustainability and purpose requires real alignment between values, messaging, and execution. Honest storytelling backed by substance, not buzzwords, establishes your brand’s authority and trust. Growth-focused marketing that simultaneously respects people, the planet, and performance inspires confidence from investors and customers.

In short, a brand marketing agency should approach sustainability marketing as a strategy, not a campaign. It should understand the connections between purpose and profit. And it should have a proven track record of guiding sustainability-focused companies to new levels of growth while honoring their missions and values.

Here are Pro Tips from our sustainability marketing agency on growing your sustainability brand.

Sustainable Marketing Built for Long-Term Growth

Developing Brand Strategy and Purpose-Driven Messaging

Pro Tip: Align internally on your purpose first. When your purpose is clear, you’ll yield higher returns from your external marketing.

The ideals behind sustainability brand strategy include: brand positioning rooted in mission and impact; clear, authentic sustainability narratives, and messaging frameworks that stand up to scrutiny.

To get there, it’s important to align internally on your shared mission, clarify the mark you want to make as a company, and then summarize the differences you want to make in the lives of your customers and adjacent communities.

At twentytwo & brand, we help facilitate this important alignment with a proprietary discovery process designed for sustainable brands. We work with founders, company leaders, and employees to define and refine their core brand and purpose-driven values. With this foundation, we develop brand messaging frameworks that communicate your purpose and pair these frameworks with compelling visual design.

Creating Content, Communications, and Sustainability Storytelling

Pro Tip: Connect the dots between sustainability as a concept and the real, tangible benefits of sustainability when creating content.

Thought leadership and educational content are paramount in sustainability communications. They confirm the authenticity of your sustainable purpose, inform broader circles of people about your mission-driven company, and help you establish and maintain a leadership position in your industry.

While genuine passion is important, it’s equally important to include real results in content and communicate the tangible impact of your company’s work. Our sustainability marketing agency supports clients with sustainability reporting that’s aligned with marketing, PR, and brand strategy, while also assuring investors, stakeholders, and the public that the business behind your brand is thriving.

Through brand storytelling and clear communication of ESG, impact, and values, your sustainability messaging will resonate and inspire.

Digital Marketing & Lead Generation

Pro Tip: Focus on trust, not tricks

Because sustainability requires a high degree of confidence, it’s important to take your audience and customers on authentic and transparent journeys designed for trust, not tricks. In other words, chasing trends that don’t fit your brand or delivering inconsistent messaging can damage your credibility.

As a sustainability marketing agency that has partnered with 100+ sustainable brands, we’ve mastered the art of digital marketing designed for long-term growth – while still delivering short-term wins. We help our clients create demand through ethical, performance-driven advertising and sustainable growth strategies to drive lead generation across digital channels.

Website Design and Sustainable UX

Pro Tip: Create a site that has clear sustainability positioning without overwhelm

Websites for sustainability brands have different requirements than your average site. Overwhelming your site visitors with dense pages and jargon can turn audiences away rather than draw them in.

We work with our clients to develop high-performance, conversion-focused websites that have clear but accessible sustainability positioning. We consider the nature of your potential customers, including who the decision makers are and what their level of understanding is when they come to your site. Once people arrive on your site, they want a user experience (UX) that is frustration-free. We incorporate intuitive UX, SEO-led structure, and optimized design principles into every site.

Who We Partner With

Twentytwo & brand partners with purpose-driven brands across a spectrum of sustainable industries and sectors. From our solar and cleantech roots, we’ve expanded over time to create sustainability PR and marketing strategies for companies navigating ESG and sustainability commitments, whether they’re in cleantech or simply passionate about sustainability as a core value. Our client industries include:

Renewable energy and clean technology
Sustainable consumer brands
Climate tech and environmental solutions companies
Non-cleantech brands focused on ESG commitments
Purpose-driven B2B and B2C companies

Sustainability Without Greenwashing

True sustainability provides value to the bottom line, communities, customers, the environment, employees, and more. We ensure that these values are communicated clearly and candidly, without vague claims or empty promises.

Our sustainability messaging is grounded in real actions and real outcomes, with transparency, clarity, and accountability. As advocates of sustainability ourselves, our PR and marketing agency was born to help innovative, mission-driven, and forward-thinking brands communicate sustainability responsibly – ultimately benefitting the balance sheet and the balance of the environment we’re all a part of.

Why Brands Choose Our Sustainable Marketing Agency

Sustainable businesses come to twentytwo & brand for our sustainability marketing expertise and enthusiasm, and stay because of our quality, collaborative team, reliability, and results.

Your brand can benefit from our: