Stay connected with the latest trends and announcements from twentytwo & brand.

Cleantech developers are fantastic at focusing on crucial data, features, and milestones – but often, storytelling can become an afterthought. With so many complex projects to manage, it’s easy to think: “Why spend time and resources crafting narratives when our technology speaks for itself?” Here’s why: ultimately, it’s humans who will decide whether to adopt your solution or not. And we evolved to respond to stories. No matter how groundbreaking your innovations and achieve

Table of Contents Introduction Why a Marketing Plan is Essential for Cleantech Companies Step 1: Define Your Marketing Objectives Step 2: Identify Your Target Audience Step 3: Conduct a Competitive Analysis Step 4: Develop Key Messages and Unique Value Proposition (UVP) When Imperial Star Solar entered the North American market as a largely unknown player, a sharpened UVP and fresh messaging platform were the foundation of their U.S. launch. See how the full marketing plan ca

Table of Contents Why Digital Marketing Software Matters Top Digital Marketing Software for Cleantech Companies HubSpot: Your All-in-One Marketing Solution Google Analytics: The Foundation of Data-Driven Marketing SEMrush: Mastering SEO and Competitive Analysis Mailchimp: Personalized Email Marketing at Scale Hootsuite: Streamlining Social Media Management Conclusion In the competitive cleantech industry, leveraging the right digital marketing software can significantly enhan