Case Study
RNG Innovator Builds Awareness & Achieves Successful Acquisition
Comprehensive program including company rebrand (messaging and website) and integrated communications program helps build industry leadership and convert Ag and wastewater audiences into partners and customers
Company Overview
Burnham RNG is a wastewater and agricultural waste-to-renewable natural gas (RNG) provider that helps communities profitably reduce treatment and disposal costs, improve environmental outcomes, and reuse energy, water, and nutrients.
Led by professionals with decades of bioenergy experience, Burnham combines entrepreneurial flexibility with a commitment to operational excellence. The company is tightly aligned with Sustainable Energy Ventures, an experienced developer of RNG projects across the Pacific Northwest.
-
Strategic Messaging
-
Web Design & Development
-
Branding & Creative
-
Social Media & PR Management
Services
Industry
CarbonTech - Renewable Natural Gas
Customer Challenge
Burnham aimed to enhance its reputation and differentiate its market position within the RNG sector. Through its innovative solution of converting wastewater and organic waste into valuable bio-fuel, Burnham can significantly reduce the cost of water treatment and disposal while improving environmental outcomes.
However, the brand struggled with educating the industry, communicating the value of its turnkey solutions, and demonstrating its ability to build, finance, and operate RNG projects. Leveraging twentytwo & brand’s expertise as a full-service marketing agency, the two teams collaborated on how best to tell this unique story.
Our Solution
Brand Strategy: To get the most value for Burnham RNG, we started with in-depth discovery and competitive analysis. Our research illustrated which messages were table stakes among RNG competitors, and where we could identify opportunities for Burnham to differentiate its integrated offering.
Distinctive Messaging: Based on these insights, we crafted a clear messaging strategy aligned with Burnham's vision, mission, brand principles, and values – emphasizing their project experience to build credibility within target audiences.
The team honed Burnham's mission “to help America’s farmers transform agricultural waste into energy and opportunity,” supported by a brand promise and pillars that focused on being farmer-focused, carbon-free driven, and committed to excellence and innovation.
Branding, Creative & Web Development: Our award-winning design team created a fresh, new visual brand identity, and a new ADA-compliant and responsive website along with powerful SEO and intuitive UI/UX to reflect Burnham's brand principles and strategic positioning. This set the tone for an entire suite of collateral assets including:
-
Company and Investor Presentations
-
Sales Brochures
-
Branded Case Studies
-
Tradeshow Booth Design
PR, Communications & Social Media Management: In parallel, our PR and Communications group built and activated a robust content and social media plan, leveraging awards, case studies, and press releases to ensure a steady drumbeat of relevance and leadership for Burnham.
Powerful Impact
Within six months of marketing collaboration, Burnham was able to leverage its strategic brand positioning, enhanced media and social visibility, and customer wins in the waste-to-value sector into a successful acquisition by Ares Management’s Infrastructure.
The company was featured across multiple wastewater and Ag media, published press releases featuring its customer wins with the City of Pasco in Washington State.
Twentywo & brand also positioned Burnham and Pasco’s Resource Recovery Center (PRRC) for its work turning industrial process water into clean water, producing RNG to heat over 4,500 homes, and helping the region recycle over 1 billion gallons of nutrient rich water from food production and processing. This work culminated in Burnham and its client winning Top Projects from Wastewater Digests in 2024.
Measurable Results
Secures Acquisition by Ares Management
Won Top Project of the Year from Wastewater Digest reaching 9 million unique monthly visitors in the space
Secured coverage in local and B2B wastewater industry media including Smart Water Magazine, Waste Dive, Waste 360, and others.
Grew LinkedIn followers 69% year over year, increasing the engagement rate to over 5.5% (compared to LinkedIn’s average of .41%)
Increased website impressions and clicks 75% and 124% year over year
Brand Strategy & Messaging
PR & Communications
Social Media Management
Branding & Creative
Web Design & Development
Advertising & Lead Generation
