Case Study

Building Trust Across Diverse Energy Audiences

twentytwo & brand refreshed energyRe's messaging, identity, website, and collateral so it resonated across investors, EPCs, landowners, and local communities. Social and advertising programs extended the new narrative's reach.

Client Challenge:

As a transmission-focused developer bringing energy to underserved regions, energyRe needed to craft stories that resonated with investors, EPCs, landowners, and local communities alike. Our challenge was to help the company attract investment and secure partners by positioning it as a sophisticated, investment-worthy company, while showing it was also a trustworthy, engaged partner in every community it touched.

Our Solution:

We sharpened energyRe’s story across owned channels so it could speak credibly to each key audience. Our new messaging framework signaled sophistication and scale to investors, technical credibility to EPCs, and trust/transparency to landowners and community stakeholders. Next, we refreshed the visual brand to feel more polished and investment-ready, while displaying local project impact. To amplify energyRe’s new positioning and engage potential partners, we launched Google and LinkedIn ad campaigns and developed organic LinkedIn content that demonstrated momentum and offered perspective on transmission constraints, solutions, and policy tailwinds.

Building with energyRe banner: Igniting America's clean energy future amid cloudy skies.

Powerful Impact

LinkedIn Growth

LinkedIn followers grew fourfold in eight months, surpassing 10K and positioning energyRe as a leading voice in the onshore and offshore wind development narrative.

Google Ad Performance

Campaign Google Ads delivered a 7.14% click-through-rate (CTR), far outpacing typical industry rates.

Community Engagement

An enhanced messaging platform and refreshed brand helped energyRe communicate key milestones in its onshore solar and offshore wind projects to local communities.

Brand Strategy & Messaging

PR & Communications

Social Media Management

Branding & Creative

Web Design & Development

Advertising & Lead Generation

Get started with twentytwo & brand.

Ready to launch your next renewable energy digital campaign, build an effective cleantech website, or discuss your PR strategy for Utility-Scale, DG, or C&I markets? Let’s talk.

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