Case Study
Developer Builds Brand Value & Narrative, Expands Reach
Turnkey rebrand elevates messaging, brand identity, website, and sales collateral; social media and advertising programs strengthen narrative to reach industry stakeholders in energy generation, transmission, and storage.
Company Overview
energyRe is a leading independent renewable energy developer providing utility-scale clean energy solutions in transmission, onshore wind and solar, offshore wind, energy storage and distributed generation. Guided by the principles of innovation, experience, and partnership, the company is solving complex sustainability challenges to create a reliable, renewable energy future for all.
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Brand Strategy & Messaging
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Branding & Creative
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Advertising & Lead Gen
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Social Media Management
Services
Industry
Renewables: Wind, Solar; Energy Storage; Smart Grid
Brand Challenge
The energyRe team was looking for help crafting an impactful brand and messaging strategy to leave a lasting impact. Their goal was to enhance the effectiveness of their messaging, increase brand visibility among target audiences, and establish a thought leadership program.
Working collaboratively, the twentytwo & brand team adopted a strategic phased approach tailored to address these specific needs. The focus was on attaining brand leadership as a trusted, financially bankable developer known for veteran leadership and groundbreaking innovation in tackling complex energy issues.
Strategic Solution
Starting with thorough discovery, our team conducted a comprehensive competitive analysis and crafted detailed personas tailored to energyRe's precise target audiences. We then established brand pillars to highlight unique positioning points, laying the foundation for a core messaging and an impactful narrative to amplify awareness and deliver growth. This brand development supported the future development of key major energyRE milestones, including onshore and offshore wind and solar projects throughout North America.
Moving beyond the brand strategy, messaging, and visuals, the twentytwo & brand team also devised a holistic digital advertising plan to ensure maximum visibility.
Digital Advertising
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Established a baseline testing of key outlets as a foundation for a multi-pronged annual plan across five different audience categories.
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Evaluated 12 outlets ranging from national renewable energy trades, conventional energy outlets, targeted regional energy publications, and tier one financial media.
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Targeted local government officials and community stakeholders critical to supporting energyRe’s regional projects; twentytwo & brand recommended advertising programs across new and established outlets.
This carefully balanced and strategically timed annual campaign directly supported the client’s ambitious branding goals.
Our seasoned social media team was equally effective in building thought leadership. The team created thought-provoking and relevant social content to engage users while building credibility and trust with target audiences.
Powerful Impact
An enhanced messaging platform and refreshed brand directly aided energyRe in communicating with local communities about the significant milestones in their onshore solar and offshore wind projects.
Managed and executed several brand awareness LinkedIn & Google Ad campaigns that amplified the narrative, leadership and powerful industry announcements of the energyRe team.
Increased LinkedIn followers fourfold in eight months. Surpassing 10k followers, energyRe is leading the onshore and offshore wind development narrative.
Implemented a strategic brand awareness campaign resulting in 200k+ impressions within four months.
Brand Strategy & Messaging
PR & Communications
Social Media Management
Branding & Creative
Web Design & Development
Advertising & Lead Generation
