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Case Study
esVolta elevates image, accelerates growth, and gains mainstream press for enhancing grid reliability
twentytwo & brand guides leading BESS firm from start-up image to position of significant growth, boosting and protecting brand over years of partnership.
Company Overview
esVolta is a leading developer, owner, and operator of utility-scale battery energy storage assets in the US, delivering value for investors, energy users, and customers. Its portfolio of operational and in-construction projects spans a capacity of 1.6GWhs, while its development pipeline is over 20 GWh. esVolta is a portfolio company of Generate Capital, a premier infrastructure investment firm.
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Full Rebrand Strategy and Delivery
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Website Redesign and Development
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Public Relations
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Ongoing Communications
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Social Media
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Video Production
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Ribbon Cuttings
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PR Events
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Media Relations
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Proactive Crisis Communications Strategy
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Brand Reputation Management
Services
Industry
Energy Storage / Battery Energy Storage System (BESS)
Customer Challenge
Founder and CEO Randolph Mann launched esVolta in 2017. While the company quickly gained positive attention and grew its base in its first few years, it still had a start-up brand image. Its family-designed logo and single-page website were effective in the firm’s early years, but the leadership team knew it was time for a brand upgrade to reflect its level of pioneering growth in BESS.
esVolta came to twentytwo & brand seeking a long-term partner that understood the sector, had a professional, full-service team, and excelled in both strategy and execution. They were impressed with our agency’s breadth of services – including branding, communications, PR, and web design and development – and track record of fruitful partnerships in the cleantech space.
Our Solutions
Brand Strategy and Full Brand Relaunch
Through an Intensive discovery process, we delved deep into the agency’s mission, team, and ethos. We weren’t just looking for surface level information - we sought to really understand what made them tick and what impact they wanted to leave on the sector. While launching a polished, professional brand was key to their growth, it was also important to maintain the family thread of its original brand.
We worked with the team closely to craft messaging, brand guidelines, and a visual identity that were true to its roots while also reflecting the fact that it was backed by one of the premier investment firms in the sector. We rolled out the approach to its entire team of 130 people to generate excitement and buy-in, and built a full-scale public launch.
From rebrand to full-service communications & marketing partner
Web Design and Development
With a professional brand identity in place, our team developed a sophisticated web presence that immediately signaled its success (vs. its previous one-page landing page) and worked to clearly communicate its messaging and mission to a broad range of stakeholders, including offtakers, suppliers, investors, and community leaders.
Public Relations
esVolta earned press in industry media, as well as NBC, Bloomberg, and other mainstream channels. Press coverage was just one aspect of our PR strategy. We developed a multi-pronged PR approach, including ribbon cuttings and events, media relations, community relations, and proactive brand management.
Ongoing Social Media and Communications
As esVolta continued to pioneer grid reliability and resilience through its innovative solutions, we bolstered its growth with social media and communications. Its LinkedIn growth echoes its business growth, and its communications strategy has allowed the company to scale nimbly while maintaining consistent messaging.
Proactive Crisis Communications and Reputation Management
As esVolta gained press and attention, a reporter reached out for a comment based on non-esVolta project, with a potentially controversial outcome. The situation could have devolved into a PR mess. Because the company had twentytwo & brand on retainer, and the agency already had completed foundational brand guidelines and messaging, we were able to quickly and thoroughly address the reporter’s questions. The resulting coverage included esVolta’s statement in its entirety, preserving and even enhancing esVolta’s brand reputation. twentytwo & brand has a crisis communications strategy on reserve for any future situation - ensuring esVolta’s brand and business protection.
Powerful Impact
Press coverage and media relations
We worked with esVolta to earn coverage in the Dallas / Fort Worth NBC channel and in the local Dallas paper, in addition to industry media. These positive media relationships have long-term benefits.
Community relations
Our strategic approach to PR optimized the value of three simultaneous projects creating grid resiliency in Texas, while strengthening community relationships in the key ERCOT market.
Brand protection
twentytwo & brand addressed a PR situation head on to prevent escalation and maintain an accurate and consistent public narrative for esVolta. We continue to partner with them to develop messaging for a wide range of stakeholders, and make sure that its communications reflect its growth stage.
“Twentytwo & brand created a platform for our company’s growth. With their industry acumen, creative marketing approach, and expert marketing, PR, and communications strategies, they’ve worked with us in lockstep to scale esVolta to the leadership position it holds today. They do more than just produce marketing, they act as stewards of our brand and partners in our success.”
Randolph Mann, Founder and CEO
Brand Strategy & Messaging
PR & Communications
Social Media Management
Branding & Creative
Web Design & Development
Advertising & Lead Generation
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