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Case Study

Aligning Brand with Growth Ambitions

twentytwo & brand repositioned esVolta from start-up to utility-scale player, elevating its image, accelerating growth, and earning mainstream press recognition for its role in grid reliability over a multi-year partnership.

Client Challenge:

Energy storage developer esVolta had a strong track record at the 3-4 MW project scale, but was scaling into significantly larger utility-scale deployments. The team wanted esVolta’s brand presence and marketing engine to scale as projects grew and stakes became higher, following growing public conversations around battery fire safety and the higher level of scrutiny that comes from larger projects.

Our Solution:

We started with a full rebrand and messaging overhaul that put esVolta’s utility-scale ambitions front and center and ensured all company assets reflected the same signal. With the new brand in place, we turned to communications with a simple editorial principle: a commissioned project isn't a story. What matters is what it means for the grid and communities connected to it. That lens drove earned broadcast coverage and features that translated technical project benefits into plain terms, building both industry and community credibility. We complemented earned media wins with LinkedIn follower campaigns and targeted invite activity to grow social audiences that would engage with and amplify coverage over time.

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Powerful Impact

LinkedIn Growth

Our ongoing content strategy grew esVolta's LinkedIn following by 62% in 12 months, with an 8% average engagement rate (well above industry norms).

Media Coverage

Our ERCOT media campaign generated 17 unique media hits, including placements in priority industry trades, expanding esVolta's visibility in a key market.

Website Growth

twentytwo & brand's new site launch drove a 900% increase in website impressions, giving esVolta a stronger digital front door as it scaled.

“Twentytwo & brand created a platform for our company’s growth. With their industry acumen, creative marketing approach, and expert marketing, PR, and communications strategies, they’ve worked with us in lockstep to scale esVolta to the leadership position it holds today. They do more than just produce marketing, they act as stewards of our brand and partners in our success.”

Randolph Mann, Founder and CEO

Brand Strategy & Messaging

PR & Communications

Social Media Management

Branding & Creative

Web Design & Development

Advertising & Lead Generation

Get started with twentytwo & brand.

Ready to launch your next renewable energy digital campaign, build an effective cleantech website, or discuss your PR strategy for Utility-Scale, DG, or C&I markets? Let’s talk.

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