Case Study
Solar + storage EPC firm establishes reputation as top industry leader - winning awards, attracting talent, and securing new contracts
twentytwo & brand develops long-term relationship with solar company and elevates its growth year over year
Company Overview
CS Energy is a leading solar + storage company that develops, designs and builds solar, storage, and emerging energy projects across the U.S. It is known for a focus on safety, quality, and customer service, and for its people-focused culture that fosters an exceptionally dedicated and collaborative team. CS Energy’s innovative solar projects are award-winning and highly productive. The company currently has 2 GW+ in operating solar, and 650 MWh+ in operating energy storage.
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Public Relations
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Social Media
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Full Rebrand
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Awards Strategy
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Web Design & Development
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Integrated Content and Thought Leadership
Services
Industry
Solar + Storage EPC
Brand Challenge
In 2021, CS Energy had been in business for 16 years, but its digital and visual presence didn’t reflect their level of success. Its leadership team knew they needed an upgraded marketing and PR strategy to communicate its top-of-field presence and elevate the company into an exciting new phase of growth.
The company had extremely efficient operations and wanted a partner that could act as a seamless extension of its team, bringing industry expertise to the table and integrating into its positive company culture. CS Energy selected twentytwo & brand based on its team’s deep experience in renewables and proven track record of client results.
Our Solutions
PR and Communications Strategy
Our relationship started out with a strategic public relations and communications engagement to bring the company to its next level of success in the industry and strengthen its position as a top solar contractor. Twentytwo & brand completed a comprehensive onboarding approach to uncover opportunities.
Building a Clean and Sustainable Future
Brand Refresh and Relaunch
WIth a cadence of regular communications and ongoing press, the next step was updating its brand with a new visual identity and streamlined key message positioning to further cement its place at the top of its field.
Web Design and Development
Twentytwo & brand completely redesigned CS Energy’s site, earning it a Gold Award from Digital Excellence Awards for its design, functionality, and usability. The updated site showcases CS Energy’s transition from traditional power projects to renewable energy solutions, including solar, storage, and energy.
Ongoing Social Media, Content, and PR Partnership
Twentytwo & brand takes an integrated approach to marketing communications. We created a fully integrated thought leadership system, including newsletters, employee profiles, blogs, press releases, and earned media. This system helped CS Energy grow its presence and highlight its expertise in front of multiple key audiences.
Awards
CS Energy earned a plethora of awards during its partnership with twentytwo & brand (see measurable results section). By earning well-deserved and public recognition for its high quality solar contracting and positive and collaborative company culture that fosters employee development, the company received inbound requests from clients and potential employees alike.
Powerful Impact
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CS Energy and twentytwo & brand’s partnership earned a Gold Award in the 2024 Digital Excellence Awards for CS Energy’s website redesign
Its revamped web design increased web traffic, page views, and time on site by METRICS
With high-profile recognition as a best place to work (see below), the company consistently attracts top talent to its team, ensuring they are able to hire the best and brightest in their fields.
CS Energy’s LinkedIn following grew from 1,000 followers to over 23,000 in the course of its partnership with twentytwo & brand.
Measurable Results
Through consistent, quality social media content, twentytwo & brand grew the CS Energy LinkedIn page to over 24,000 followers.
The company’s monthly LinkedIn newsletter featuring thoughtful content created from leadership interviews grew to over 7,000 subscribers.
CS Energy’s LinkedIn following grew from 1,000 followers to over 23,000 in the course of its partnership with twentytwo & brand.
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CS Energy won 23 awards during its 2021-2025 partnership with twentytwo and brand, earning recognition for its innovative projects, positive culture, and contracting excellence, and individual awards for notable employees on its team.
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In 2024, CS Energy once again made Solar Power World magazine’s annual list of Top Solar Contractors, ranking top in the Northeast leaderboards.
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CS Energy won a “Best Place to Work in New Jersey” by NJBiz for five consecutive years, is Great Place to Work Certified, and was named a Best Place to Work by Power in 2024.
By elevating its brand and business, CS Energy finished 2023 as the number one commercial solar installer in the United States with a 5.3 percent market share, according to Wood Mackenzie’s U.S. PV Leaderboard.
“Our relationship with twentytwo & brand has been an integral to our success. With an agile, strategic, and knowledgeable marketing partner by our side - one that really understands our sector and company - we could fully focus on scaling our business and optimizing projects for our clients. At the same time, twentytwo & brand was expanding our reach, managing our brand reputation and awareness, and measurably contributing to our growth. We appreciate our longstanding, fruitful partnership!”
Kevin Magayah, Executive Vice President, Operations
Brand Strategy & Messaging
PR & Communications
Social Media Management
Branding & Creative
Web Design & Development
Advertising & Lead Generation
