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Castillo Engineering: Content-driven Marketing and PR Campaigns Create $500,000+ in New Revenue
Strategic case study media promotion drives demand, impacts revenue growth.
Company Overview
Founded in 1998, Castillo Engineering is a leading large-scale design and engineering firm that delivers expertise in full-service solar and energy storage design, engineering, and consulting services to developers, EPC contractors and utility companies. Castillo Engineering's services cover electrical, structural, civil and substation design and engineering and project management. The firm's experience completing over 1,500 solar and energy storage projects and unmatched expertise has made it the go-to solar engineering firm for utility-scale ground mount system construction documents.
Brand Challenge
Castillo Engineering was in need of help promoting a recent client success. It wanted to capture the client’s story to build brand recognition for its capabilities, grow its reputation with its target audience, and create demand for new business.
Strategic Solution
Twentytwo & brand developed a content-driven inbound marketing campaign that included crafting a strategic case study and engaging an established media partner, Solar Power World, in a multi-faceted campaign to generate leads. The campaign drove subscribers to a newly created landing page at www.castillope.com where prospects submitted a form to download the case study.
Twentytwo & brand also secured earned media placement of the case study on the Solar Power World website.
Powerful Impact
The case study, “Six New York solar projects save $1.2M+ through site optimization” and the campaign’s powerful paid media impact and ongoing earned value yielded results:
Paid digital campaign and email marketing reached Solar Power World’s audience of 38,000 subscribers
A continuous flow of traffic, impressions and leads from the Solar Power World website and its more than 145,500 visitors per month
365 downloads of the case study and hundreds of sales-qualified leads
More than $500k in new revenue
Consider The Impact:
twentytwo & brand: Empowering the brands that are re-powering our world.
We are an award-winning, full-service agency dedicated to renewable energy. As your strategic marketing partner, we bring experience, insights, and passion to propel your brand’s potential.
From branding and PR to social media, creative services, and website development, clients turn to us to create distinct and differentiating branding, marketing, and design that engages, inspires, and motivates.
Our hard-working, dedicated team is focused on accelerating growth for brands repowering the world. If you are interested in standing out from the crowd, building a clear and concise value proposition that resonates, and creating brand value that drives success, contact us today to start establishing your next chapter.
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