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Quadrupled Impact: Co-Branded Supply Chain Campaign Boosts Four Clients at Once

As a strategic marketing partner of four solar supply chain clients, twentytwo and brand created a co-branded experience to showcase the largest solar landfill project in North America.
CEP Renewables
Company Overview

CEP Renewables has deep landfill development expertise. One of its recently completed landfill solar projects is the 25.6 MW Mount Olive, New Jersey project, North America’s largest landfill solar project to date. The Town of Mount Olive selected CEP to redevelop the site into a revenue-generating, solar energy asset due to its extensive landfill solar experience combined with its over 100 MW of solar projects completed in New Jersey.

CEP selected CS Energy to design and build the project. CS Energy leveraged their strong relationships with Terrasmart, who provided the ballasted mounting solution, and Lindsay Precast, who provided the solar skids.

Brand Challenge

There are over 10,000 closed landfills in the U.S., and it has been estimated that closed landfills could host more than 60 GW of solar capacity - enough to power 7.8 million homes. To spur industry movement and showcase success, CEP wanted to highlight its expertise and announce the completion of its landfill-to-solar project to drive broad awareness and showcase its contributions to innovation.

A strategic partner of all four supply chain companies - CEP Renewables, CS Energy, Terrasmart and Lindsay Precast - twentytwo & brand was tasked with building an impactful supply chain story. Twentytwo & brand’s response: leverage its strategic relationship with all four clients to showcase their impactful supply chain story through media and press outreach, a case study, and award recognition.

Strategic Solution

As a leading full-service renewable energy marketing team, twentytwo & brand developed and executed a seamless, co-branded marketing campaign that included communications and content strategies highlighting Mount Olive’s success.

Telling a cohesive story across all four partners included a co-branded press release and case study that showcased each company’s supply chain contributions. This four-pronged story garnered media attention and market impact that couldn’t have been achieved if any of the providers had told its story in isolation.

This project in New Jersey allowed the Mount Olive township to recoup $2.3 million in taxes while transforming a former 65-acre Superfund site into a clean, revenue-generating asset.

Powerful Impact

  • Developed a joint case study showcasing the challenges the project faced and how CEP, CS Energy, Terrasmart and Lindsay Precast partnered to overcome them to create long-term impact

  • Proactively engaged media and received prominent coverage in key trades including PV Magazine, Solar Builder, Waster Today and Solar Industry

  • Recognized by POWER Magazine, receiving its 2023 Top Renewable Energy Plant of the Year Award

Consider The Impact:

twentytwo & brand: Empowering the brands that are re-powering our world.

We are an award-winning, full-service agency dedicated to renewable energy. As your strategic marketing partner, we bring experience, insights, and passion to propel your brand’s potential.

From branding and PR to social media, creative services, and website development, clients turn to us to create distinct and differentiating branding, marketing, and design that engages, inspires, and motivates.

Our hard-working, dedicated team is focused on accelerating growth for brands repowering the world. If you are interested in standing out from the crowd, building a clear and concise value proposition that resonates, and creating brand value that drives success, contact us today to start establishing your next chapter.



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